News

Social Analytics and Digital Consulting

First-Cycle (Bachelor's) Sociology Studies

Why Choose Our Program and Specializations

Sociology examines how people connect and separate in society. It explores the functioning of diverse social groups—from communities and nations to organizations like political parties—and analyzes how they evolve. The discipline seeks not only to describe but to explain why social structures operate as they do. Sociologists employ specialized research methodologies, with surveys being perhaps the most recognized. This approach allows researchers to gather data about an entire population (such as all residents of a country) by studying a carefully selected, representative sample. Equally important are qualitative methods, including in-depth interviews where participants freely discuss topics relevant to their lived experiences. The insights gathered through these approaches help create positive social change—improving community services, enhancing quality of life, increasing organizational efficiency, and better understanding consumer preferences. Ultimately, sociology provides tools to better comprehend our social environment and our place within it, contributing to both personal development and identity formation.

Our sociology program prepares students to become researchers, innovators, and social analysts. You'll develop expertise in conducting social research, implementing community interventions, and analyzing data for informed decision-making. Graduates apply these skills to develop solutions that address social needs, enhance quality of life, improve organizational performance, and increase engagement with products and services.

Career opportunities span both public and private sectors. Our specialized tracks prepare you for roles in social research, market research, consulting, esports, human resources, professional research firms, local government, and public administration. Many of our graduates also successfully establish their own businesses.

Our Educational Approach

• We balance traditional academic instruction with innovative learning experiences.
• Project-based learning features prominently in our curriculum, allowing students to apply theoretical knowledge to real-world community challenges under faculty guidance.
• We also incorporate experiential learning methods, including study visits, walking research tours, and field-based learning activities.

Specialization Tracks

First-cycle sociology students select from three specialization paths:

Social Dimensions of Esports

This track is designed for students interested in understanding social dynamics within the esports ecosystem. It's particularly valuable for those pursuing careers as esports analysts, team coaches, content creators, streamers, league operations professionals, or event organizers.

Applied Social Research

This specialization caters to students seeking practical research and analytical skills for professional applications. The curriculum focuses on training in the most versatile and effective measurement tools used in social sciences. These competencies are essential for careers in marketing, consulting, government agencies, public administration, and specialized research organizations.

Community Development and Organization

This track serves students passionate about community engagement and local development. Villages, towns, municipalities, and regions need qualified professionals prepared to work in local government and develop effective community organizations (associations, foundations). These roles are vital for activating local communities, addressing their needs, and solving shared problems. This specialization provides comprehensive preparation for future community leaders.